Jonny takes you through the recent search ranks improvements as a result of on-page optimisation. He returns to the website planning stage to discuss web design and folder stucture. Site maps and wire frames are crucial so determine the website content, flow and depth. It is vital to index the website accordingly, not only for customer journey efficiency and best user experience, but also because we need to treat the search engine crawlers as human beings, spoon-feed the content of the website back to the bots, and make all relevant areas accessible.
