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SEPA Stalemate

Jonny Darling Insight Leave a Comment

It used to be that we could just lash our bank account number and sort code into a payment form, tick the direct debit box, and press confirm. Then along came SEPA. All businesses and non-profit organisations in Ireland generating …

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Charity Begins At Home

Jonny Darling Insight Leave a Comment

Sitting across the cabin from Niall Mellon & his wife on the last leg of my return flight from Cape Town back to Dublin, the monkey is finally off my back. All week I’ve struggled to reconcile public perception with …

Pay-What-You-Want

PWYW Digital Consulting

Jonny Darling Insight Leave a Comment

I recently tweeted “Just discovered @Ev Williams new platform http://medium.com , a reading & writing environment – “Digital is Dead” http://ow.ly/qVq1l” – Medium has been a revelation to me in collaborative publishing. The digital medium is of course far from dead, …

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Digital Skills Survey

Jonny Darling Insight

Ireland’s Got Talent New research by OMI (onlinemarketinginstitute.org), in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. 747 executives from the Fortune 500 and global agencies were surveyed …

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Digital Team Structure for SEO Marketing

Jonny Darling Insight Leave a Comment

My experience has impressed on me the need for projectised team structure for successful SEO workflow rather than departmental or hierarchical organisation. Digital marketing requires resource collaboration between strategist/planners, campaign/media managers, PR/Communications, web development and designers. SEO bridges R&D, campaign …

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LinkedIn – Don’t Get Locked Out

Jonny Darling Insight Leave a Comment

A company’s LinkedIn page is more important than their actual website. This is according to the latest research from The Undercover Recruiter website. LinkedIn has been online for close to a decade and was tallied late last year by Forbes as …