Neverending SEO Story

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Webmasters and SEO. It’s a heart-breaking story, a broken record, a never-ending sisyphean symphony. It takes herculean sweat, blood and tears to reach peak website performance, then no sooner at the summit do the elements conspire against and it’s back to square one. Little wonder even those of strongest resolve ultimately fall foul of Google. Read on as we re-write the story with a happy ending…


The Art of Maintenance

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Reading Pirsig’s “Zen and the art of motorcycle maintenance”, one thing is abundantly clear (while much remains a mystery!). Motorcycle maintenance is about more than the sum of its parts. No amount of investment in machinery or fine-tuning parts will …


Trust us!

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Facts are reassuring. Our deep-seated insecurity means that we crave knowledge. The question Why? is forever on the tip of our tongues. Society has evolved thanks to this fundamental need, a desire for answers. Where questions go unanswered, we construct …


Building Blocks

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The cartoon programme Procidis tells the story of biology, of how the body works. From an early age, I’ve been intrigued by how things work. Systems in essence.  In later days, my inquisitive nature is peeked by web systems (I …


Safe as Houses

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SURF MERCHANT has undergone a transformation through 2014 and early 2015. In truth, the change in our business proposition has been customer-led. For years we were known in Dublin as the “SEO specialists”, “Google guys”, “Adwords analysts” or “Analytics aficionados”! That …


Content Curation Revised

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SURFMERCHANT™ was at Block T on Wednesday for a le cool fringe summit called Arts to Market on the subject of selling Art and how Artists promote themselves to profit from their profession! The night prior, we attended “Spiel” presented by le cool and Pilcrow, a …