Jonny reviews how search engines globally are pulling content from multi-sensory (maps, images, videos, news, social networks, references sites) portals such as YouTube, New York Times, Bebo, Facebook, Trip Advisor, StumbleUpon, Yahoo! Answers and Flickr. Google and Yahoo! both demonstrate …
Introduction to blogging
“Content is King” – Such has been the mantra in search for many years. As the internet is inundated with websites of all shapes and sizes, with content ranging from questionable to highly qualified, search engines have implemented tighter appraisal …
Site Architecture and Website Design for Search
Jonny takes you through the recent search ranks improvements as a result of on-page optimisation. He returns to the website planning stage to discuss web design and folder stucture. Site maps and wire frames are crucial so determine the website …
On-page organic SEO
Jonny Darling’s presentation of his website, www.surfboardservices.com, appraises the on-page optimisation factors incorporated to list in search engine results. The website is minor in depth. As such, each page is unique in nature, targeting sought after, qualified search terms as …
Know your business, optimise for your audience
In this, the first in a series of video presentations on search marketing, Jonny Darling analyses his Irish surfboard supply website. He reviews the search market, aligns the website build to his findings and optimises the content and site structure …
