Solve Media saw a problem. Their business is in digital display banner advertising. Click through rates on banners have eroded over the past 12 years from a whopping 9% in 2000 to a 0.2 percentage stat in 2012. 99.8% of banner ads are ignored. Big problem!
Enter solution, cognitive advertising, a contextual, non-intrusive ad mechanic that is embedded seamlessly into the existing consumer journey flow. It’s called native advertising. We’re engaging with this form of marketing already, it’s just most of us haven’t realised we’re even doing so! Neat trick Solve Media, we salute you!
