Oxfam’s Web Marketing

Jonny Darling Insight 1 Comment

I’ve long been a fan of Oxfam Ireland. They put digital at the heart of their market interaction and lead the charity sector by example. Their campaigns are innovative as they are integrated and their communication is light-hearted even when the issues are hard-hitting. They strike the balance between running a business(as all charities must do) and appealing to the human spirit.

So it is that I’m delighted to stumble upon a facebook update introducing Jean O’Brien. As Oxfam’s web co-ordinator, I’m immediately curious and on further inspection, admiring! She too is an advocate for WordPress!! Two thumbs up (or pig-tails) Jean :-)