Successful SEO is measured by sustained results in search engines. An evolutionary SEO strategy is dependent on continual assessment, as rank improvement is built on via additional content and inter-relation with associated bodies, be they other websites, or social profiles.
The three most important qualities of a search marketing manager are:
- comprehensive knowledge of Google’s organic search ranking algorithm
- perspective on market position, and interaction amid peer properties
- bespoke content edition and market-tailored web architecture
In our case, a search for “Google expert Ireland” previously returned a 3rd place result for surfmerchant.ie. Regular Google webmaster tools review highlighted the website’s growing authority as a go-to for SEO expertise in Ireland. Rule #1 in SEO; leverage SEO rank through reinforcement. Once we identified a SERP niche and gained a foothold, we could structure a support framework around that position. Namely we published additional content on the target topic and linked it with another domain of good standing for related search queries.
Of a possible 2.6 million results, surfmerchant.ie is now top of Google.ie: