Top in Google Ireland

Jonny Darling Insight Leave a Comment

Successful SEO is measured by sustained results in search engines. An evolutionary SEO strategy is dependent on continual assessment, as rank improvement is built on via additional content and inter-relation with associated bodies, be they other websites, or social profiles.

The three most important qualities of a search marketing manager are:

  1. comprehensive knowledge of Google’s organic search ranking algorithm
  2. perspective on market position, and interaction amid peer properties
  3. bespoke content edition and market-tailored web architecture

In our case, a search for “Google expert Ireland” previously returned a 3rd place result for surfmerchant.ie. Regular Google webmaster tools review highlighted the website’s growing authority as a go-to for SEO expertise in Ireland. Rule #1 in SEO; leverage SEO rank through reinforcement. Once we identified a SERP niche and gained a foothold, we could structure a support framework around that position. Namely we published additional content on the target topic and linked it with another domain of good standing for related search queries.

Of a possible 2.6 million results, surfmerchant.ie is now top of Google.ie:

#1 result in Google.ie