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Jonny Darling Insight Leave a Comment

http://www.facebook.com/ext/share.php?sid=48093734409&h=Bgadi&u=N_Oqb

Facebook are just as keen as Google to retain traffic on-site, as site usage is their lifeblood, especially as they delve into market research solutions. Interesting to see how Facebook embed this Telegraph editorial, ensuring that readers logged into Facebook will be one click further away from bouncing off the social platform.
This of course has ramifications for advertising, as content websites witness depleted visitor interaction. Fewer eye-balls on-page, lower CPMs , less revenue for the online publishers. Who’s it going to instead? Google and Facebook of course!