Know your business, optimise for your audience

Jonny Darling Insight Leave a Comment

In this, the first in a series of video presentations on search marketing, Jonny Darling analyses his Irish surfboard supply website. He reviews the search market, aligns the website build to his findings and optimises the content and site structure accordingly. The video provides as overview of the search space for surfboards and leads into the digital marketing presentations to follow – All of which are created as applied examples in universal search optimisation, web analytics and sponsored search listings.