Consultancy Services
Surf Merchant Digital’s roots are grounded in website search engine optimisation and web advertising in Google. Second-to-none SEO & PPC marketing is a given. To further understand the methodology behind our website optimisation process, work through our SEO applied example on the next page.
Digital consumerism implies traceability. Tracking is intrinsic in everything we do. Google Analytics is our preferred software solution. Our web performance reporting is investigative. Statistical interrogation is only useful when accompanied by documentation that converts numbers into actionable findings. We have the analytical acumen and production experience to provide turnkey business intelligence.
The search market industry is consumer-driven. Customers define marketing plans. This can be as simple as geo-location search volume research to complex user-profiling and contextual network modeling. UGC (user-generated-content) platforms, such as Twitter, Facebook, YouTube, 4Square & LinkedIn expose individual query and collective relational data that draw a market demographic blueprint. When aggregated and translated eloquently, Surf Merchant Digital delivers research that defines new markets. Speak to us about custom white paper solutions.
Our business intelligence programme is twinned with digital strategy. We collaborate with you to define your business proposition and refine how you directly interact online. Our architectural package delivers a structural appraisal of your web platform, revisits your content-delivery and determines your marketing verticals. As proponents of agile development process, where creative, engineering, accounts and marketing resources are streamlined and interactive, Surf Merchant Digital delivers holistic market-driven solutions.
Expansive experience across philanthropy, pharma, B2B & B2C retail industries positions Surf Merchant Digital as a thought-leader in social media & online reputation management. Actions speak louder than words however. We have a range of successful virtual communities, from MyGoodPoints 1k+ facebook likes, a vibrant twitter following, active moderation of socio-political forums to entire social platform development. Join up with us to discover digital P.R. and reputation management solutions best suited to your business needs and consumer expectations.