WordPress Theme Design
- Posted on 21st January 2012
- in web marketing
- by Jonny Darling
Automattic‘s free WordPress content management solution has spawned new spin-off industries world-wide. Our last post discussed the now vast market-place for premium WordPress theme designs. CodePoet is a terrific directory resource for freelance WordPress professionals, web designers, and developers. A simple Google search will throw up pages of WordPress Consultant websites [...]
Continue reading...Powered by WordPress
- Posted on 16th January 2012
- in web marketing
- by Jonny Darling
Thank you to InkThemes for helping us to revamp our website. We’ve always loved the power of WordPress. Regular readers will remember the App-store style skin we used to present on. Come the new year, come the new theme. Reviewing the array of themes available for WordPress, ColorWay took the honours [...]
Continue reading...How Google Is Diluting Diversity
- Posted on 5th December 2011
- in web marketing
- by Jonny Darling
Thanks to Aaron Wall of SEObook for rights to Publish this Infographic of “How Google Killed the Longtail” of search engine result listings. In it, he examines how Google have surgically enforced barriers to keyword longtail results. Their aim, Wall argues , is to create fewer desirable result-sets in Google, thereby driving [...]
Continue reading...Link Optimisation Made Easy
- Posted on 18th November 2011
- in web marketing
- by Jonny Darling
Chances are that if you are into SEO, you’ve a Google Adwords campaign running alongside your web content optimisation strategy. Here’s a really simple way to go about SEO link acquisition without employing all sorts of link research software – Use your Google Adwords display network reports! You set up [...]
Continue reading...Does Direct Traffic Impact SEO Rank?
- Posted on 14th September 2011
- in web marketing
- by Jonny Darling
Evolution is cyclical as it is progressive. While search engine algorithms have developed over the past decade to an extraordinary level of sophistication, Google’s ranking factors have all but gone full circle! At the heart of the panda update is content. Proprietary information and creative production is rewarded. Of course, [...]
Continue reading...Wisdom of the Crowd?
- Posted on 28th June 2011
- in web marketing
- by Jonny Darling
Discount deals & special offer coupon websites are experiencing a boom. What started as a niche collaboration service between cost-conscious specialist shoppers & consumer-hungry boutique retailers has since exploded into mainstream commercialism. The same purchasing power that big business can exert on suppliers is now turned on corporates of all [...]
Continue reading...3 Steps for Optimised Web Development
- Posted on 21st June 2011
- in web marketing
- by Jonny Darling
A number of friends have asked me recently to offer some best practice guidance when it comes to starting out on a web development project. I thought I’d share my advice on the do’s & don’ts that every new build should consider in my view. 1.Put together a tender document outlining [...]
Continue reading...Sustainability in 2011
- Posted on 17th June 2011
- in web marketing
- by Jonny Darling
2011 has been a good year so far. Not often you hear that these days! Measurement of marketing success varies project by project, but cold-hard numbers are indisputable. This is especially true when benchmarks are set, key performance indicators(KPI) are monitored and desired outcomes delivered. Recently I’ve been challenged to value [...]
Continue reading...Before You Optimise, Do Your Homework
- Posted on 4th June 2011
- in web marketing
- by Jonny Darling
Like all good SEO geeks, I get a real thrill seeing my work come to fruition. What’s so exciting about SEO is that I never really know what is going to happen! SEO is full of surprises & sometimes I get more than I bargained for. That’s not to say [...]
Continue reading...Google Adwords (Mis)Management
- Posted on 3rd June 2011
- in web marketing
- by Jonny Darling
Mistakes happen, and I’m the first to acknowledge that much of my job is about making mistakes! Experimentation after all is the hallmark of search marketing. We don’t get it right all the time. It’s not even a case of “right & wrong”. We are perpetually in beta. We market [...]
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