Surf Merchant Digital is the venture partnership enterprise of Irishman Jonny Darling. Surf Merchant Digital has been around in since 2005. Jonny Darling started out in the surfboard trade once he’d read Commerce [B.Comm] at University College Dublin! Jonny immediately recognised the importance of the web to his business. He needed a website and he expected that it would get picked up by Google. It didn’t!
Jonny traveled to Cape Town, South Africa to learn more! 18 months with Clickthinking later, he returned to Cybercom in Dublin before both forming his own digital studio in 2008, partnering with Combined Media Co. This 3 year collaboration continues to deliver impressive results and market dominance for a prestigious client portfolio.